We are tasked to reach world carbon net zero by 2050. Our team focuses on nudging people's diets into plant-based as we learn from the Project Drawdown that it's the 4th largest potential sector to cut down carbon emissions. Also, we believe designers play a crucial role when it comes to behavior nudging. To set our success matrix, we aim to increase plant-based populations from 22% to 75% (Goal of Project Drawdown) over the next 30 years.
To identify the best entry point, we conduct a series of research, including diary study, co-design workshop, interviews, case study, and storyboard, helping us narrow down the scope:
We design a plant-rich diet community facilitated by CMU dining service. Students (student buyers) can buy and enjoy plant-based lunch box made by other students (student chef). Student buyers can also choose to become student chef after training with Coplant Lounge. The incentive to become chef is to earn money through selling bentos. As a student chef, they can cook dishes from their home countries using locally-sourced vegetables provided by CMU dinning service. CMU dinging is also in charge of distributing bentos to vending machines, providing the best convenient food choices for busy CMU students. With more and more people joining community, the network effect will grow stronger, accelerating the trend of plant-rich diets.